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Select storefronts will feature green beauty brands.
March 7, 2017
By: Melissa Meisel
Natural beauty is one of the fastest growing trends in the industry, as we’ve seen with Nordstrom’s anticipated natural-leaning outposts, and Target’s increase in green beauty offerings. Transparency Market Research is expecting the industry to reach $13.2 billion by 2018, and Bluemercury is eager to jump on board. The beauty space rolled out a new naturals pilot program. Now, across 28 locations nationwide, Bluemercury will increase their natural beauty footprint by introducing a new crop o...
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